IFC’s corporatespeak is insufficient response to showing ads during movies
Even though corporations are now people, according to 5 people on the Supreme Court, we were hoping that they would learn to talk like people.
Unfortunately, many companies have chosen to use corporatespeak as their native tongue.
The word Orwellian is so 20th century to describe such language.
IFC – Independent Film Channel – shows independent and foreign films along with other shorter programs. Like all other major movie channels, the channel features a logo in the corner. Lately, its promos have danced on the screen at inopportune times, throwing off what is often a dramatic point in a non-mainstream film.
While the channel has run commercials in-between movies and shows, IFC is now running commercials DURING films.
IFC isn’t the first movie channel to fall into this lame trap; cable movie fans might recall the fate of AMC – American Movie Classics, now known way more for “Mad Men” than any movie it might show.
But the movies than AMC would run were usually available in a video store, even in a smaller city. IFC films don’t always make it to a major city video store. And given the price of cable to get a lot of crap, getting gems of films uninterrupted was a bright spot on the cable TV dial.
Now here is where the fun kicks in. IFC claims that their policy hasn’t changed, noting that the movies are unedited — now known as unedited for time. In their words:
IFC’s commitment to unedited indie films has not changed. IFC does not censor or edit films for time. IFC is the only place independent films live unedited and in their entirety.
Going from airing uninterrupted films to running commercial breaks in the middle of movies does qualify as changing one’s commitment. The last sentence has been untrue for some time, ignoring the efforts of the Sundance Channel.
The second sentence is technically true since basic cable channels do interrupt movies, but you don’t pay the extra price for those channels as you do for IFC.
Now companies have been taught to do the social media thing to communicate with the fans. If you’ve been reading the IFC Facebook page in the last few days, the dialogue is corporatespeak in response to some very pissed off fans.
In another response, the channel says, “While our format may be evolving, we are still IFC. We’re just evolving to give you more of what you want.” Can’t imagine people were lining up for IFC to throw commercial breaks in the middle of its movies.
The other corporate presence is to pay/compensate people to say nice things. Here is one person’s take on the changes:
I think the minimal AD’s between programing is understandable and doesn’t impede my viewing experience. These Ads have the potential to create some great shows and …content that would otherwise never get off the ground.
The ellipses are his, not mine. But let’s look at what he wrote. Does it sound like something a fan would write on his own? This person might be receiving some compensation from IFC or a related party. Capitalizing “ads” doesn’t help his cred.
If you think I’m being over the top on the capitalization thing, read this one:
I defend your addition of Commercials. I know you needed to do it, and I acknowledge the necessity of the move.
Again, an oddity repeated. The mention of the ads or commercials is capitalized.
Now it wouldn’t surprise if IFC were doing something to draw such fine responses to an unpopular move. Companies have been caught doing this, and the number that hasn’t been caught has to be huge by comparison.
For the record, there is no proof — just suspicion. Read these and others and judge for yourself.
IFC has made an extreme shift in philosophy. You can tell from the many responses that this caught fans by surprise. And people wrote to IFC and used social media to find out what was going on.
Based on what IFC has written, they were prepared for the switch even if no one else was. Yet, their responses prove that they didn’t think the reaction would be this bad, and the lack of concern for specific issues lead to the corporatespeak examples.
The channel was one of two major cable channels that catered to independent film lovers. Unlike a lot of cable programming, independent and foreign films are difficult to find.
IFC has exclusive rights to films that can’t be shown on most other cable film channels. They won’t give up those rights, though you hope deep down inside that running commercials in the middle of their films violates those contracts. And you paid extra for cable for IFC, you are still paying that amount, even with the commercials during the movies.
A human reaction would be to feel bad, but point out why you wanted to do this. This was well below a human reaction, and even some corporate ones. Even the reactions from “independent” humans were sub-human.
Then again, despite what the Supreme Court says, corporations aren’t human.