Democracy Soup

Making sense out of the world of politics

IFC’s corporatespeak is insufficient response to showing ads during movies

with 60 comments

Even though corporations are now people, according to 5 people on the Supreme Court, we were hoping that they would learn to talk like people.

Unfortunately, many companies have chosen to use corporatespeak as their native tongue.

The word Orwellian is so 20th century to describe such language.

IFC – Independent Film Channel – shows independent and foreign films along with other shorter programs. Like all other major movie channels, the channel features a logo in the corner. Lately, its promos have danced on the screen at inopportune times, throwing off what is often a dramatic point in a non-mainstream film.

While the channel has run commercials in-between movies and shows, IFC is now running commercials DURING films.

IFC isn’t the first movie channel to fall into this lame trap; cable movie fans might recall the fate of AMC – American Movie Classics, now known way more for “Mad Men” than any movie it might show.

But the movies than AMC would run were usually available in a video store, even in a smaller city. IFC films don’t always make it to a major city video store. And given the price of cable to get a lot of crap, getting gems of films uninterrupted was a bright spot on the cable TV dial.

Now here is where the fun kicks in. IFC claims that their policy hasn’t changed, noting that the movies are unedited — now known as unedited for time. In their words:

IFC’s commitment to unedited indie films has not changed.  IFC does not censor or edit films for time. IFC is the only place independent films live unedited and in their entirety.

Going from airing uninterrupted films to running commercial breaks in the middle of movies does qualify as changing one’s commitment. The last sentence has been untrue for some time, ignoring the efforts of the Sundance Channel.

The second sentence is technically true since basic cable channels do interrupt movies, but you don’t pay the extra price for those channels as you do for IFC.

Now companies have been taught to do the social media thing to communicate with the fans. If you’ve been reading the IFC Facebook page in the last few days, the dialogue is corporatespeak in response to some very pissed off fans.


Nice one, Bob.

In another response, the channel says, “While our format may be evolving, we are still IFC. We’re just evolving to give you more of what you want.” Can’t imagine people were lining up for IFC to throw commercial breaks in the middle of its movies.

The other corporate presence is to pay/compensate people to say nice things. Here is one person’s take on the changes:

I think the minimal AD’s between programing is understandable and doesn’t impede my viewing experience. These Ads have the potential to create some great shows and …content that would otherwise never get off the ground.

The ellipses are his, not mine. But let’s look at what he wrote. Does it sound like something a fan would write on his own? This person might be receiving some compensation from IFC or a related party. Capitalizing “ads” doesn’t help his cred.

If you think I’m being over the top on the capitalization thing, read this one:

I defend your addition of Commercials. I know you needed to do it, and I acknowledge the necessity of the move.

Again, an oddity repeated. The mention of the ads or commercials is capitalized.

Now it wouldn’t surprise if IFC were doing something to draw such fine responses to an unpopular move. Companies have been caught doing this, and the number that hasn’t been caught has to be huge by comparison.

For the record, there is no proof — just suspicion. Read these and others and judge for yourself.

IFC has made an extreme shift in philosophy. You can tell from the many responses that this caught fans by surprise. And people wrote to IFC and used social media to find out what was going on.

Based on what IFC has written, they were prepared for the switch even if no one else was. Yet, their responses prove that they didn’t think the reaction would be this bad, and the lack of concern for specific issues lead to the corporatespeak examples.

The channel was one of two major cable channels that catered to independent film lovers. Unlike a lot of cable programming, independent and foreign films are difficult to find.

IFC has exclusive rights to films that can’t be shown on most other cable film channels. They won’t give up those rights, though you hope deep down inside that running commercials in the middle of their films violates those contracts. And you paid extra for cable for IFC, you are still paying that amount, even with the commercials during the movies.

A human reaction would be to feel bad, but point out why you wanted to do this. This was well below a human reaction, and even some corporate ones. Even the reactions from “independent” humans were sub-human.

Then again, despite what the Supreme Court says, corporations aren’t human.

60 Responses

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  1. why did u assholes have to fuk up the last true movie channel? you corprate cocksuckers!!!!!!!!!!!!!!!!!!

    t modispaw

    December 8, 2010 at 11:04 am

  2. IFC has gone the way of AMC and before that, Bravo. The latter used to show foreign and independent movies uncut and uninterrupted too -now it’s just dreck. The quality of the movies IFC is showing lately is not up to their previous standards. Guess IFC feels that if you want to see good independent movies uniterrupted, go pay for them at the Movies On Demand channel.

    Frank Lesanti

    December 8, 2010 at 8:49 pm

    • BRAVO is now BRAVOHOMO and AMC just sucks, period.

      IFC, go to hell. I tried to watch a film last week and saw these damn commercials and almost died. I guess we just cannot be free of fucking advertisements and propaganda these days. Its bad enough that when you go to the movies, you are now beat to death by ADS and bull before the movie, but now at home as well?

      CORPORATE trash!!!!

      Godwellz

      December 19, 2010 at 9:27 pm

  3. Frank Lesanti is correct. The company that owns these channels has slowly destroyed them like a form of chinese water torture. Keeping the origional channel names is ridiculous considering what they have become. They apparently also own Sundance Channel so expect the same slow death. I hope Time Warner never does this to Turner Classic Movies.

    art bell

    December 9, 2010 at 6:11 am

  4. Goodbye IFC hello NETFLIX debt = need to look under every mattress and rock for money

    Erik

    December 9, 2010 at 1:06 pm

  5. I used to hunt IFC to seee what great movies it was showing for the week and either make a point of DVRing them or watching them. Nothing like a commercial for the shake weight during “Dancer in the Dark”. Glad to see that I am not the only one to notice this or be mad about it. I could understand during reruns of classic sit coms and shows like “Freaks and Geeks” but not during the short films or feature films. OHHHHHHHHHHHHHHH IFC. See the error of your ways.

    Chloe S

    December 9, 2010 at 1:06 pm

  6. Just resubscribed and I’m totally shocked and disappointed. First it was the logos on screen, then it was the credit squeezes. I suppose they have the stinking promos’s for upcoming shows dancing on and off the screen like TNT (totally obnoxious). Now commercials, not just in between the films but during the films. Forget about this nonsense (and these are film aficianados?). A real sad day! I’m cancelling as soon as possible.

    razz51

    December 11, 2010 at 12:54 pm

  7. I can’t begin to describe the disgust I feel towards IFC and the crap company that destroyed it. I will never be able to bring myself to watch it again. It’s off my list of programs, so it doesn’t even come up on my television.

    Sell outs, corporate robots, and assholes are draining our culture dry.

    IFC Sucks!

    Scott S

    December 11, 2010 at 2:07 pm

  8. IFC used to be my go-to channel for movies, along with TCM for older fare. I was shocked last night when From Dusk Till Dawn was interrupted by a LONG commercial break. I just turned the channel. I won’t be watching IFC much any more. Of course, they could care less about losing viewers like me now that they’re raking in more $$$$$. Greed wins out again.

    Steve-O

    December 12, 2010 at 9:10 am

  9. This is very disappointing. This is a premium channel I pay for. I will contact my cable company and complain—slthough I doubt it will do much good. IFC USED to be one of my favorite channels.

    TG

    December 14, 2010 at 12:59 am

  10. @t modispaw: Please don’t mince words. How do you *really* feel?

    GLH719

    December 16, 2010 at 6:47 pm

  11. Sadly, this will be the fate of all commercial free cable channels in the near future. They will all sellout there fans for ad $$$, and the cable companies will still charge you to view these ads. They have finally suceeded in transforming cable TV into one big network of commercial marketing..and have everyone paying them extra for the being marketed.

    Norm

    December 19, 2010 at 8:31 pm

  12. I am so depressed over this. Its like we are fast forwarding toward an even more Draconian society than envisioned in various films such as Fahrenheit 451. We cannot enjoy a damn film now without this nonsense? Might as well watch TNT or TBS films now. You suck just as much as they do.

    IFC, I will cancel your ass as soon as possible, you fucking sellout, corporate slut.

    Godwellz

    December 19, 2010 at 9:31 pm

    • Commercials on IFC = Fahrenheit 451? Might want to tone the rhetoric down a bit, especially since it’s a terrible analogy to begin with.

      JerBear50

      April 4, 2011 at 2:16 am

  13. I was hoping the new IFC programming policy was only seasonal. I understand why a premium network would seek out new streams of revenue but IFC has destroyed one of the characteristics that set them apart from their competition. It looks like IFC plans to air more made-for-tv episodic programming and less feature film content in IFC’s upcoming schedule for cable service. There are signs that a good portion of home video entertainment will be shifting to the Internet. Is IFC trying to move their audience toward a new medium? It may be a smart business move if IFC could give their audience a choice to view commercial ad sponsored programming on cable/satellite or commercial free pay-per-view programs on the Internet. If this is true, then I would cancel my satellite subscription so fast that it would make your head spin.

    Chad Caines

    December 20, 2010 at 6:38 pm

  14. sad, sad, world we live in a man takes all of gods given resources and creates GREED. Lord what is this world coming to. basically need to invent your own these days. anyone live close to the IFC headquarters? get a group of people and picket them until new year start. or just say FUCK YOU GREEDY BIGOT SELLOUTS. SELLING YOUR SOULS. do people even feel anymore?

    JohnnyD.

    December 21, 2010 at 1:14 am

  15. as a matter of fact FUCK IFC YOU WANT MORE MONEY TAKE THAT AND YOUR CHANNEL A ROOM OF BIG DICKS AND GO FUCK YOURSELVES WHILE WATCHING YOUR SADISTIC ASS CHANNEL FULL OF COMMERCIALS FUCK. YOU GUYS WERE ON OUR SIDE AGAINST THE REGULAR REGIME NOW LOOK AT YOU. ALWAYS ON SLIGHTLY OFF? NAAAA MORE LIKE ALWAYS OFF NOW. SADDDDIIIII! BYE BYE!

    JohnnyD.

    December 21, 2010 at 1:20 am

  16. IFC stands for Inane Fucking C*nts, and the outfit’s suit assholes claim that the channel is “evolving.” It sure is. It’s evolving from a watchable channel sometimes showing good indie films to a fucking AMC clone. Simply put, IFC is no longer watchable: 7 minutes of programming then 4 minutes of lame-assed commercials. This is worse than fucking network TV.

    John Barry

    December 21, 2010 at 9:41 pm

  17. this is truly fucking disgusting i started noticing ifc turning to shit awhile ago now during movie commercials fuck you ifc

    rick

    December 22, 2010 at 8:53 pm

  18. Just so we are clear, I have left the swearing in, because by and large, we’re adults and sometimes we use adult language. If those are offended by the language, we hope you understand our point of view.

    But try to not stretch the boundaries too far. Racist, sexist stuff will be modified to semi-reasonable standards.

    But yeah, this IFC situation is so fucking sad.

    democracysoup

    December 23, 2010 at 11:38 pm

  19. The funniest part of all this is the use of Always Uncut as their slogan. Try watching The Whitest Kids U Know, completely censored now! Use of muting curse words, black boxes to hide nudity (fake body parts by the way), etc. Just unwatchable! They always ran ads between shows and I had no problem with that, but this is just not worth it anymore!

    Andrew

    December 24, 2010 at 8:01 am

    • Hell yeah, Andrew. I’ve been a wkyk fan for quite awhile, and usually DVR it. The past couple of weeks I’ve witnessed one of my favorite shows completely emasculated! FOR SHAME DFC (formerly IFC)

      MattyCombs

      December 31, 2010 at 2:53 am

  20. IFC always sucked but adding commercials and censoring/editing their programming only makes it worse. I will never watch them again. Not that I watched much in the first place.

    Nonya Business

    December 30, 2010 at 7:15 pm

  21. IFC – Irrelevant Feces Channel

    C. M. Barons

    December 31, 2010 at 4:13 am

  22. It’s not just the commercials – I can FF through them … the channel no longer shows indy movies, just old movies and horror pablum – more moron fodder. This used to be an oasis for true movie lovers and edgy comedy. Ever tried watching “Whitest Kids” with beeps and blackouts? Why bother to the damned thing on if you’re going to treat its audience like 5-year olds (incidentally I had no problem letting my 5 year-old see a pair of tits, but I wouldn’t let her watch the violent crap that IFC is now playing).

    IFC, you moronic bunch of born-again philistines … your previous audience was faithful and pretty damned near worshipped IFC. I don’t know of a single previous viewer who bothers to even look at it in the guide now. Don’t even pretend you’re “slightly off.” Any channel that tells me which words and body parts should be hidden from me is no different from the rest of the pap on the dial.

    There is now, officially, NOTHING to watch on TV!!! Thank God for Netflix and my Kindle.

    Steve from Fort Worth

    December 31, 2010 at 6:44 pm

  23. Personally, I don’t mind advertisements between programs. I don’t even mind advertisements in the middle of original programming that is developed with suitable points for advertising breaks.

    I do mind commercial breaks being inserted willy-nilly into the middle of the movies I’m watching; especially in the middle of movies I’m paying extra for (as I am in order to receive IFC).

    Thank goodness for Netflix streaming.

    Flahute

    December 31, 2010 at 11:07 pm

  24. I gotta agree with everyone else here. I was watching a movie on IFC the other day and nearly fell off the couch when it was interupted by a commercial. I turned to my husband and said “since when does IFC have commercials”? Now one of my favorite channels has been ruined and I will no longer be watching it. If you think youre gonna make more money by having commercials youre wrong, because you are losing A LOT of viewers over this.

    Donna Horton

    January 2, 2011 at 4:17 pm

  25. I agree with all the above, especially yesterday’s poster. We chose our cable company’s highest cost package because it offered IFC and Sundance. Now, like so many other channels, it’s been dumbified. Really depressing…

    CrankyYankee

    January 3, 2011 at 3:53 pm

  26. Yep. Saw a commercial for going to school online in pajamas followed by Magic Jack. I thought I was on the wrong channel but NOOOOOOOO.

    I already had Netflix streaming to my TV and I watch it much more often. Of course, I can’t wait for them to do what’s done on the web – mandatory commercial sit-throughs in order to watch.

    Why NOT be cynical???

    Ungston

    January 3, 2011 at 7:07 pm

  27. hell i just found out today, i tuned in to watch a movie and ill be damned a commercial i thought i missed the movie but it it still had an hour left. unforgivable

    justin

    January 9, 2011 at 4:37 pm

  28. IFCs new commercial policy ruins one of the few channels i watched regularly on cable tv. This same greedy, shortsighted move removed AMC from my household.
    Goodbye IFC.

    Bill

    January 13, 2011 at 2:11 pm

  29. Last year I signed up for the basic cable package, which includes IFC, so I could enjoy some decent films rather than being forced to suffer through the garbage shown on local television. Actually, I had completely stopped watching television for 4 years, and had to go out and get a new tv before signing up for basic cable.

    A couple of nights ago, I was watching American Psycho and something seemed a bit odd. I didn’t at first pick up on the fact that they were showing commercials, a lot of them. When the commercials came on I got up and went to another room to do a few minutes of work, just like anyone does while watching any show. You do that, then come back when you hear the show is back on.

    No, what I noticed was an entire scene was missing. I had been anticipating that scene and noticed it was missing right away. It really wasn’t hard to notice – the editing was ham-fisted and done seemingly without any attempt at trying to keep the film flowing.

    About an hour ago, I sat down to eat dinner and watch Bad Lieutenant. The long commercial breaks were annoying, but I still wasn’t picking up on them – I’m so used to commercial breaks, even after 4 years of no television, it seems normal to have 8-10 minutes of show then 8-10 minutes of commercials. I just get up and leave the room or change the channel for a few minutes.

    So I was trying to enjoy my dinner, and Bad Lieutenant, despite the flow being constantly broken up. Then, it happened again – an entire scene that I had been anticipating, was just not there. Harvey Keitel pulls over a couple of girls, gets to the point where he says “I do something for you, you do something for me”, and all of a sudden, he’s at the church. WTF?

    IFC, if I want to watch commercials and edited films, I don’t need to pay you to do that. I can watch shite on regular tv, for free, and download something when I need a few hours of quality viewing to relax.

    I’m either going to look for a substitute cable package next week, or just cancel it. I’m not going to continue paying for something I’m no longer getting. The commercials are bad enough, but how dare you cut up good films? What if people haven’t seen the film before and don’t realize parts are cut out? They’re not going to understand the film. You don’t deserve to continue using IFC as your name. Why don’t you change the name of your station to “The PG Channel” or something.

    name withheld

    January 15, 2011 at 10:26 pm

  30. IFC was adamant about not censoring the movies themselves. Then again, given their corporate misspeak, we shouldn’t be surprised.

    If the channel is censoring movies, then they are beyond repair.

    democracysoup

    January 15, 2011 at 11:45 pm

  31. How unfortunate it is. IFC now officially drops to its knees in prostration. And you know full well that it’s only a matter of time until the censoring of movies is standard. Imagine it…in this world of never ending human horrors, our corporate overlords are still driven by the want to ‘police’ entertainment for “shits,” “fucks,” and naked booby shots. As the late George Carlin said, “it’s amazing, it’s astounding, but it’s no bullshit.”

    John Doh

    January 20, 2011 at 12:07 am

  32. […] Best Web commentary on the change. […]

    Paying Three Times for Something | Truth and Justice For All

    February 3, 2011 at 11:14 am

  33. I’m commander shepard and IFC is not my favorite channel / anymore

    Random

    February 5, 2011 at 7:36 pm

  34. I saw “Thirteen” last night. Since I never saw the movie I have no idea whether or not anything was censored but I sure as hell got the flow of the movie messed up by all those ads. I guess the premium channels are the only way to watch the original movies, based on the stories of censorship you’re all talking about. We get ads in the movie theaters now yet they still charge $10 or more. We get ads on IFC. I know there are far more important things in the world but this fucking sucks eggs.

    Karen

    February 14, 2011 at 10:48 am

  35. I used to be a fan of your network. But since you sold yourself
    Out for commercials and edited content I will never watch your channel again. Hoping you go out of business real soon. FU.

    Jeff disanto

    February 20, 2011 at 9:10 pm

  36. I turned on IFC to watch “The Crying Game” tonight and was shocked to see a bunch of commercials, AND a very bad job of editing being done..they don’t know how to break a movie at the right place and let it flow properly.

    Back to DVD’s I get from Netflix..I am sick of adverts and never watch them cause I tape everything to fast forward through it. Wasted money IMO..even during the Oscars we played movie trivia during the breaks..I am so sock of being inundated everywhere with them.

    Maureen

    March 6, 2011 at 2:51 am

  37. Well, add the Sundance Channel to the list of channels interrupting movies with commercials. I DVR’d “Carlos 1-3″ over the weekend and yesterday when I started watching it there were several JARRING INTERRUPTIONS during the showing for some Fashion Week promo. It was AWFUL! Completely killed the flow of the film. It only happend every 30 minutes or so but it still ruined it for me. I won’t be watching Sundance Channel again.

    Terrence Ellsworth

    March 7, 2011 at 8:44 am

  38. Was Sundance Channel only doing that with Carlos? Still bad any way you look at it.

    There is way too many Fashion Week and reality shows on the channel, but if they don’t interrupt movies, I can live with it.

    democracysoup

    March 7, 2011 at 7:26 pm

  39. One thing I think might be worth mentioning is that many of the movies they’re showing right now aren’t Indy at all; Gangs of New York, the Aviator, Master and Commander…the list goes on. As far as I can see, they stopped being the Independent Film Channel and are now to film channels what “alternative” rock is to pop music; the same fucking corporate mindset with a different window dressing.

    One idea in response to this would be an outright boycott of anything advertised on IFC. There are a lot of us who are pissed by this change, and it’s possible that organizing some form of protest could cause them to re-evaluate their decision. Of course that’s probably wishful thinking on my part….

    It was a sad day when I saw the first commercials on this channel, but things have gotten progressively worse as time has gone by. They are showing fewer and fewer truly Indy films and are instead bombarding us with poorly edited crap that you can find anywhere. Some of the things they’ve added to their lineup I actually like (Freaks and Geeks, Undeclared), while other shows need to die in a fire (the Ben Stiller Show). It also pisses me off that they originally claimed to be looking into ads that catered to their demographic but instead now show the same asinine commercials that you see on regular network TV. The worst, in my opinion, being the one for Free Credit Score, a site that is known for being a scam and using deceptive business practices to bilk people out of money. Given IFC’s new business model the two companies DO make a cute (if unholy) union. Maybe they can team up to become even more adept at ripping people off…

    Bob Jones

    March 13, 2011 at 6:38 pm

  40. I do not know why they the don’t follow BBC type programming an run commercials between extended programs like films. Its all right for during, say, The Onion News, or Portlandia, Arrested Development, etc…
    But not the feature films, not them please. Nothing breaks the mood and makes me start channel surfing that a ineptly placed ad just at before, after or during an important part of thee film when continuity is apex in keeping a suspension-of-disbelief…
    Then POW! A diaper or Med-Aleret ad…

    Krasblak

    March 20, 2011 at 1:34 am

  41. Was flipping through the channels tonight and as usual, not a goddamn thing on worth watching, when suddenly I saw Blood Simple was on IFC in 15 minutes. Getting excited, I got some snacks and sat down.

    To my great surprise, it wasn’t more than 10 or 15 minutes before they cut to commercials and start blathering at me about credit or some other nonsense. I actually said OUT LOUD, “What the fuck?” because I couldn’t believe it. Since when does IFC have commercials? I looked it up on the internet. Since December 18th, apparently. I guess I’m a little late in noticing, but I barely watch TV anymore, and now I officially don’t watch it at all.

    When are these corporate assholes going to realize that the way to save television does not involve adding EVEN MORE ADS? I mean, why do they think people are canceling their cable subscriptions for things like Netflix, Huluplus, or my personal favorite, torrent downloads? Is it because maybe these formats offer more to watch for less money and no ads?

    Fucking idiots.

    I hope everyone stops watching IFC and I hope their company withers and dies. Maybe then the corporate executives will realize the price of selling their souls, and at least the former fans could have a little karmic justice for their betrayal.

    If not, then I guess I’ll just keep dreaming…

    Bill the Pony

    April 1, 2011 at 3:28 am

  42. I really think it sucks too!!! We don’t watch a lot of movies on IFC but when we do we weren’t expecting commercials to be played during the movies, as a matter of fact today was the first time we noticed the commercials… Here’s what bothers me, besides the fact DirecTV cut G4 tv and ninja warrior too…. Anyways IFC is a pay premium channel and if you buy the entire DirecTV package which we do (well every channel except sports channels) and if were no longer getting unedited commercial free programming then we shouldn’t be paying for a premium channel that is no longer premium??? Right??? It’s just another way were getting screwed by our satellite provider or in some others cases cable tv….. Either way we pay a lot to ha e premium commercial free channels and if were loosing channels then we should be charged less, some premium channels cost $5.00 to $10.00 per month for just one channel an ld sometimes even more then that…. All in all were paying more on our bill and getting less out of it…….. Anyways that’s just my two cents worth

    Billy C

    April 10, 2011 at 11:01 am

  43. Once my contract is up with directv. It’s aidos because of IFC. Greedy Bastards weren’t making enough money from subscribers I guess.

    Wayne H

    May 17, 2011 at 7:47 pm

  44. Plus these dumasses don’t even know when I commercial should come. Not DURING a conversation. And uncensored? Uncut? Yeah right. I was watching The Piano and noticed a nude scene cut down like any other movie channel. Then they show The Dreamers because it’s NC-17 to pretend they have uncut movies, big wow, HBO shows some movies uncut now too. At least AMC has Breaking Bad, The Killing, etc, you know, shows a person would actually WANT to watch? Whitest Kids you know left at a good time. They may have some good shows, but none of them are actually theirs. Losers. Hopefully Showtime will buy them off and make their own independent channel. PLUS even if I do want to watch an interesting movie, commercial free I have to pay almost 10 bucks on there demand channel. Go to Hell IFC!

    seindsfeld

    May 25, 2011 at 10:03 pm

  45. Movies are edited now. Kinky Boots was on over the weekend. “Edited for format, content, and time”. What the H ?!?!!?

    SM in SF

    July 18, 2011 at 4:30 pm

  46. I used to watch IFC. I don’t any more.

    Duke

    July 21, 2011 at 3:41 pm

  47. I was a big IFC fan and told many of my friends about it,and always enjoyed the movies they(used to show) that you could not find anywhere else, i yelled out “what the hell!!!!???” i am no longer watching and hate paying for a premium channel that is now a basic cable channel like AMC with edited shows and LOT’S of commercials IFC AND AMC you suck ass

    james patton

    October 16, 2011 at 11:23 pm

    • IFC Isnt edited, it just has commercials. AMC is edited and commercials. Either way, it sucks. I rarely watch either channel now, and they used to be my favorites. :(

      Donna Horton

      October 18, 2011 at 9:53 pm

  48. I am so pissed. I was unemployed for a while and downgraded my cable, losing my beloved IFC in the process. Now I have gotten my IFC back, hooray! But… What’s this??? Wait a minute!!!!

    I taped “Kinky Boots”, being one of my favorite movies and I wanted my son to see it. But some minutes in, a commercial break. “Wait a minute…. commercials on IFC??”

    We watched the entire movie, through all 8 (or so) commercial interruptions we had to fast forward through, and I still left with the impression it’s been edited too..

    So I go online and find the story. I expect movies I can’t get anywhere else, and without commercial breaks. Apparently I’ve lost both. Goodbye IFC!.

    Rufus V. Smith

    October 29, 2011 at 6:44 pm

  49. IFC used to be the leaders in the scene of independent film, now they’re following the business model of TBS. Malcolm in the Middle? Garbage big budget Hollywood horror movies? IFC used to play top line material and be the source for what was fresh and new. Who bought them out has wiped there ass with the brand.

    kidmiracleshitter

    November 25, 2011 at 11:41 pm

  50. Fire the assholes that have taken over IFC, or post complaints on the websites of the companies now destroying the movies with their advertising. If they get a load of bad press on the same page next to their websites they may get the idea that screwing up Ifc is a bad idea. Encourage boycotting their products.

    huh

    December 6, 2011 at 12:42 am

  51. I remember when IFC had an amazing movie line up now “Rainbow Media” aka Cablevision, has destroyed this great channel. Now there are no really good independent movie venue with the exception of going to the movies. I also remember years ago when Bravo used to play great independent films with no commercials, oh though it was only on the air from 8pm to 6am daily. Now that channels is total shit as well. I will now watch IFC again, unless they stop showing commercials in the middle of a movie.

    Hecbori

    December 26, 2011 at 10:33 pm

  52. is it true they also are editing out parts of the movies for time? l happened to be looking up a quote from kingdom of heaven and several sites had a sentence that the movie did not. It is a shame they had to change the way movies were shown.

    ichinii

    May 8, 2012 at 11:41 pm

  53. I have a Flat Screen T.V. For a Reason! I do not wish to be connected to the internet all the time, I still enjoy sitting on my couch in front of my tv as do I still enjoy reading an actual news paper and I like too get ink on my hands, because IT IS REAL. There is a big difference in tv watching and watching stuff on the internet. BTY AMC has more ads and pop-ups than bootleg sites! So if I have to watch my shows online it won’t be through HULU(which sucks) or Netfix(which SUCKS!) Or will Iever pay itunes for anything. It will be for free and GUESS WHAT, NO ADS!!!!!! BOOTLEG ME BABY!!!!!!!!!!

    Corp. Jerk Madoffs

    June 8, 2012 at 1:23 pm

  54. The same way that MTV no longer shows videos or anything music-related, IFC is continuing to call itself that when they no longer show any film that could be considered as ‘independent’. Just use ur cable guide for a one week period to see the crap they run. Standard Hollywood junk that u could find on other cable channels. Just part of the dumbing down of America. I hope u all die long, painful, debilitating deaths.

    Jeff G.

    November 8, 2013 at 7:52 pm

    • DirecTV is apparently running some free Sundance.

      Commercials!!?!!?!!? So much for “free.” Time to google for “commercial-free, uninterrupted movies.” Not sure I can convince the better half to get rid of DirectTV.

      What stalwart of commercial-free movies is left? TCM? Enjoy it while we got it.

      Neil

      November 25, 2013 at 7:10 pm

  55. One of the reasons I cut cable is when IFC started running commercials. I loved IFC before 2010. Sucks.

    SM

    October 4, 2014 at 6:01 pm


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